Perinatal Counseling in Whitefish Bay, WI
Perinatal mental health includes people that are trying to conceive, fertility, pregnancy, postpartum, & parenting.
Often, something in this process just isn’t what you thought it would be. You thought it would be enjoyable and smooth, even happy.
Everyone else makes it seem like that. They look all smiley and happy on Instagram. Their houses look spotless. Their relationships look solid.
But you feel overwhelmed, empty, and lonely.
You resent your partner.
You feel angry and broken.
Why is this so damn hard?
You look back with envy at a previous version of your life.
They had it so easy.
At ERA, our therapists get it.
We all have specialized training, knowledge, and even lived experience in these areas.
Wherever you are in this journey - whether you are trying to conceive, pregnant, a new parent, a grieving parent, or an experienced parent - things can get better.
You deserve to enjoy your life now - and not resent day after day until suddenly you’ve missed it. You deserve to get back to actually living.
Let’s get you there.
Clinicians at ERA can work with one or both partners in your family. We welcome families of all kinds - there’s no judgement here and all families are welcome. The ERA office is in Whitefish Bay, but our therapists are able to work with people across the state of Wisconsin online. We can work together to help you cope with how hard things are right now, and learn to manage your thoughts and emotions to help you handle what ever comes your way in the future.
And while we’re here….
Perinatal mental health isn’t just postpartum depression.
Perinatal mood and anxiety disorders (PMADs) include a range of diagnoses — anxiety, depression, panic, obsessive-compulsive disorder, psychosis, and more. It isn’t just sadness — there’s way more to it than that, and it can occur during pregnancy, too.
It also includes situations like birth trauma or a NICU stay, medical complications for parent or baby, infertility, miscarriage, grief and loss, stillbirth, or termination.
PMADs can occur before a baby is born and linger well beyond the newborn stage if untreated. In addition to the postpartum period, we can help with struggles related to preconception, surrogacy, adoption, and non-birthing partners. It can also include time pretty far out from your birth experience. If it hasn’t been dealt with, it will continue to come up for years to come. It’s not “fine” just because everyone survived.
Regardless of your symptoms or diagnosis, you can feel better and you DESERVE to feel better.
Click the button below to get started. We’ll match you with a therapist who can help.
Perinatal Mental Health Resources
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Postpartum Plan
Download our free postpartum plan. Use these questions to initiate conversations with your co-parent or other supports.
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Managing Pregnancy Anxiety
Anxious about your pregnancy? It can be one of the most stressful times in our lives. Learn more about why it happens and how to help from Gabrielle Trecek, LCSW.
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How To Support Your Mental Health During Fertility Treatments
Fertility treatments can be like a full-time job.
There are endless appointments, lab draws, injections, waiting for results, managing insurance, waiting to ovulate, waiting, waiting, waiting and more waiting, and restructuring your whole life around all that comes with it.
But alongside the medical side of things, there’s another part that matters just as much: your mental health.
FAQs About Perinatal Counseling
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Perintatal Mood and Anxiety Disorders. It’s basically just an acronym that encompasses ALL of the possible mental health stuff that can come up in trying to conceive, infertility, pregnancy, birth, and postpartum. It includes depression, anxiety, panic, OCD, trauma, bipolar disorder, PTSD, psychosis, and more.
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Symptoms can vary somewhat person to person and appear up to the first year following the birth or additional of a child into your family. Up to 15% of postpartum people experience significant depression.
Some common symptoms include:
Feelings of anger or irritability
Lack of interest in the baby
Appetite and sleep disturbance
Crying and sadness
Feelings of guilt, shame or hopelessness
Loss of interest, joy or pleasure in things you used to enjoy
Possible thoughts of harming the baby or yourself
Information from Postpartum Support International
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Around 6% of pregnant people and 10% of postpartum people experience anxiety. Anxiety diagnoses can include panic and OCD.
Constant worry
Feeling that something bad is going to happen
Racing thoughts
Disturbances of sleep and appetite
Inability to sit still
Physical symptoms like dizziness, hot flashes, and nausea
Information from Postpartum Support International
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Basically, OCD (obsessive compulsive disorder) that occurs in the postpartum period.
Some common symptoms include:
Obsessions, also called intrusive thoughts, which are persistent, repetitive thoughts or mental images related to the baby. These thoughts are very upsetting and not something the woman has ever experienced before.
Compulsions, where the mom may do certain things over and over again to reduce her fears and obsessions. This may include things like needing to clean constantly, check things many times, count or reorder things.
A sense of horror about the obsessions
Fear of being left alone with the infant
Hypervigilance in protecting the infant
Moms with postpartum OCD know that their thoughts are bizarre and are very unlikely to ever act on them.
Information from Postpartum Support International
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Several ways. Since you’ve found us, that’s an option. You can schedule a consultation with one of our therapists here.
Postpartum Support International also has coordinators that are able to connect with individuals and families in need and help them find resources. You can call or text the PSI Helpline at 1-800-944-4773 or fill out this form to be contacted by a volunteer. PSI has a whole bunch of helpful resources, including free online support groups.
If you aren’t interested in seeing one of our therapists, you can also search the PSI provider directory for a clinician that fits your needs.
If you are in the Milwaukee area, Moms Mental Health Initiative is also a great resource with a trusted provider list.
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Basically, if you’re here reading about it and wondering if maybe you should…. you probably should.
In general, most people wait longer than necessary before they seek help for any mental health concern. We’re big advocates of early help, but see people from “Hey I think I might struggle when I do try to get pregnant” all the way through “My kid is 12 and I’m not ok”.
It’s never too early, it’s never too late.
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It happens. Asking for help is HARD. Finding a therapist you click with and gets you and what you’re going through is even harder.
But there is help out there. You deserve to feel better. We get that it’s hard to decide to come to therapy, and SUPER hard to actually show up. Even searching for somebody online is a big first step. We’re here to walk you through all the other steps.
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Perinatal refers to anything around having children - so before trying, while trying to conceive, infertility, pregnancy, birth, postpartum, and parenting. Perinatal counseling is therapy with people in that stage of life, because it can be a lot to adjust to!
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Perinatal counseling can work in a lot of different ways. Our therapists will first do an initial assessment - we’ll talk all about what is going on and how you’re feeling, and then tailor your treatment plan to YOU specifically. Our therapists use a variety of different therapy modalities and styles to help you get exactly what you need to feel better.
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Yep, absolutely. Up to 10% of non birthing partners will have clinically significant mental health symptoms following the birth or addition of a child into their family.
We absolutely work with partners, too!
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Yep. While some providers wouldn’t label that “perinatal”, your story and losses matter. Those losses and the grief that comes with them may include actual pregnancy, embryo, or child losses, but also the loss of the family story or journey that you thought you and your partner would have.
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First off - your story matters, and it is safe to tell your story here.
We have therapists that are supportive and validating of people who have had to terminate a pregnancy, no matter the story or reason behind it.
Emily also has experience and knowledge providing support to people currently making a decision to terminate (either for medical reasons, called TFMR, or otherwise) or awaiting a procedure. If you are in immediate need of support in this area, please reach out to her directly at 414-301-3411 or emily@erawellnesstherapy.com. Please note that our voicemail and email systems are confidential, but you may want to be cautious about the information you leave on either. You may indicate this need for urgency and confidentiality by using the phrase “I am looking for resources for stress management”.
If we need to return your call or email, we will not identify the reason that we are contacting you, just “Emily from ERA Wellness returning your call”.
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Perinatal counseling can be needed when what is going on no longer feels manageable on your own - maybe it’s impacting your daily functioning, you need tips to cope with how you’re feeling, or need to heal trauma that has occurred. If you’re not sure if you’re really in need of therapy, scheduling a consult with one of our clinicians and talking through how you’re feeling can help provide some clarity on if it’s right for you.
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Our (pretty biased) opinion is that perinatal counseling can be right for just about anyone who wants it or feels like they need it. We believe that you know yourself best, and if it feels like something isn’t right - you deserve the help you want to feel better. We also think that many perinatal people need and deserve a specialist - someone who really understands what you’re going through and can help you from an informed and resourced perspective.
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At ERA, we have several tiers of clinician pricing. You can find our full fee schedule here: https://www.erawellnesstherapy.com/fees
An intake (first session) ranges from $60-$200 depending on the clinician, ongoing 50 minute sessions range from $50-$150 depending on clinician. At times, we do have some sliding scale spots available. If this is needed, please ask your clinician during the consultation call.

