Fertility Therapy in Whitefish Bay, WI
Fertility is A LOT.
Starting or expanding your family wasn’t meant to be this difficult. Why can everyone else create a baby “the old fashioned way” and you have to work so hard at it?
It’s unfair.
The whole fertility process doesn’t just impact your reproductive organs, it affects everything.
It’s overwhelming.
It’s a lot to manage - appointments, finances, schedules, hormones, emotions.
It can feel one-sided if there is “nothing wrong” with your partner. Or lonely if your story doesn’t look like the ‘typical’ journey.
You feel defective. Broken. Not good enough.
You worry. Will this ever work?!
Nobody gets it.
We see you.
We can help you sort out all of your emotions, thoughts, and feelings about what’s really going on - judgment free.
We can give you the space to unload all of this, then actually do something with it.
You deserve the opportunity to mentally process what is going on (physically, emotionally, and cognitively) with a supportive professional person who legitimately gets it.
One with who you don’t have to explain what an HSG is or why your HCG not doubling in 48 hours is so concerning.
Clinicians at ERA Wellness are those people. Our therapists have specialized training in fertility so you never have to stop to explain the details.
When you’re going through something this big - that matters a lot.
We welcome anyone at any stage of their fertility journey - birthing persons, intended parents, partners, surrogate carriers, and couples. Even people who are just considering whether or not they even want to have kids. There is zero judgment here, everyone is welcome.
Some common reasons that clients come to us for therapy during their fertility journey, decisions, or treatments include:
Grief and loss (including miscarriage or failed treatments)
Processing medical trauma
Anxiety or uncertainty about the future
Anger, frustration, or resentment
Shame, guilt, or feelings of failure
Frustration with your body or feeling like your body is letting you down
Cultural or family expectations about having children
Loss of imagined future, life timeline, or family structure
Strain with a partner (communication, intimacy, different coping styles)
Navigating sex when it feels scheduled or pressured
Feeling isolated from friends or family
Managing jealousy or triggers (pregnancies, baby showers, holidays, social media)
Setting boundaries with intrusive questions or advice
Deciding how much to share and with whom
Navigating how to talk to your children about their or siblings’ birth or origin story, medical treatments, or losses
Decision-making around options (IVF, adoption, donor eggs/sperm, surrogacy, or stopping treatment)
When to keep trying vs. when to stop
Exploring alternative paths to parenthood
Making peace with different possible outcomes
Deciding to be or coping with being child free
Submit a new client inquiry to get started with one of our expert therapists.
And check out our other resources below.
Fertility Resources
FAQs About Fertility Therapy
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Fertility counseling is therapy with someone who is currently undergoing or considering fertility treatments, or is making a decision or coping with a decision regarding building their family. Some people come to us at the start of their fertility process, knowing that going through IUI or IVF are going to be tricky, and some come to us when they’re coping with the information that they will not be able to have the family they had hoped and planned for. There isn’t a wrong time to start.
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At ERA, we believe that people in the fertility process need a specialist for therapy. You’ve probably spent what feels like eons explaining fertility treatments and choices to other people in your life, and we don’t think you should have to do that with your therapist too.
Some people come to us at the start of their fertility process, knowing that going through IUI or IVF are going to be tricky, and some come to us when they’re coping with the information that they will not be able to have the family they had hoped and planned for. There isn’t a wrong time to start.
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This really depends a lot on where you are in your fertility process, what the situation is, and what your goals are in therapy. Some people come to cope with a specific procedure or work out a certain point with their partner, and some continue to utilize the support of a therapist throughout - in fertility treatments, pregnancies or adoption, and into parenting. At ERA, you’re an active participant in the therapy process, from deciding on goals and frequency of sessions to deciding when you’re ready to discharge.
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There is no right or wrong time to start mental health therapy for any concern, even infertility. Some warning signs to consider therapy when in your infertility journey include: persistent anxiety that doesn’t decrease, persistent depression that doesn’t get better, being so mentally preoccupied with fertility-related thoughts and emotions, hard to concentrate on anything other than infertility, social isolation, mood swings, loss of interest in usual activities, marital problems, difficulty with intimacy with partner, difficulty with memory - just to name some reasons we see people with fertility challenges.
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Well, you have found this page, which means the idea has already been brewing. We see those with infertility concerns from the point of “I just found out I have ___” to “I have been battling infertility for years” to “I have secondary infertility.”
In short, it’s never too late, and it’s never too early.
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We are happy to see both of you individually- we have multiple clinicians in our office that work with those with infertility. There is also the option for couples counseling in our office. Our couples counseling clinician is dual-trained in perinatal mental health and couples counseling, meaning they can bring the two together clinically.
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We are so sorry that is your story. Your loss(es) matters. Those losses and the grief that comes with them may include actual pregnancy, embryo, or child losses, but also the loss of the family story or journey that you thought you and your partner would have.
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Yes, we can. Oftentimes this looks like processing the loss of not being able to use your eggs, sperm, or body. Our clinicians can help process that loss. Our clinicians are able to help you process your decisions about next steps, emotions within those steps, and most things in-between.
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First off - your story matters, and it is safe to tell your story here.
We have therapists that are supportive and validating of people who have had to terminate a pregnancy, no matter the story or reason behind it.
Emily also has experience and knowledge providing support to people currently making a decision to terminate (either for medical reasons, called TFMR, or otherwise) or awaiting a procedure. If you are in immediate need of support in this area, please reach out to her directly at 414-301-3411 or emily@erawellnesstherapy.com. Please note that our voicemail and email systems are confidential, but you may want to be cautious about the information you leave on either. You may indicate this need for urgency and confidentiality by using the phrase “I am looking for resources for stress management”.
If we need to return your call or email, we will not identify the reason that we are contacting you, just “Emily from ERA Wellness returning your call”.
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You can find our full fee schedule here: https://www.erawellnesstherapy.com/fees
An intake (first session) is typically $235 depending on the clinician, ongoing 50 minute sessions are typically $185 depending on clinician. At times, we do have some reduced fee spots available. If this is needed, please ask your clinician during the consultation call.
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Fertility challenges are A LOT. We get it. If you’re reading this… it’s probably a pretty good sign that it will be a good fit for you.